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Northwest Airlines Term Paper

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... airport advertising, and discounts to regularly fliers and commercial shippers. The package that would reduce taxes on corporate dividends, add tax write-offs for corporations investing in plants and * Increase sales by 23% per annum, * Reduce cost as a percentage of sales at 5% per year. * Enhance the customer's perception he is getting more with less. * Commit to excellent service and increase customer satisfaction with the service. Strategic Plan and Focus The current strategic plan for Alaska Airlines focuses on the following: ...



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Sources list for NORTHWEST AIRLINES TERM PAPER:

"Northwest Airlines nwa.com Comprehensive Travel Planning Site." 21 11. 2003. Northwest Airlines. 21 11. 2003 <http://www.nwa.com>.
Northwest Airlines

"Northwest Airlines outlines plan to cut costs, boost revenue." The Business Journal 20 03. 2001. 22 11. 2003 . "Northwest Airlines outlines plan to cut costs, boost revenue." The Business Journal 20 03. 2001. 22 11. 2003 <http://twincities.bizjournals.com/twin cities/stories/2001/03/19/daily20.html>.
Northwest Airlines

Wieffering, Eric. "JetBlue is latest threat to Northwest Airlines." Star Tribune 17 08. 2003. 22 11. 2003 . Wieffering, Eric. "JetBlue is latest threat to Northwest Airlines." Star Tribune 17 08. 2003. 22 11. 2003 <http://www.startribune.com/viewers/sto ry.php?template=print_a&story=4044659>.
Northwest Airlines

"Northwest Airlines seeks employee input." The Business Journal 12 11. 2002. 22 11. 2003 . "Northwest Airlines seeks employee input." The Business Journal 12 11. 2002. 22 11. 2003 <http://memphis.bizjournals.com/memp his/stories/2002/09/09/daily24.html>.
Northwest Airlines

Hoover's Online. Historical Financials: Northwest Airlines. Found on the World Wide Web at: http://80-premium.hoovers.com.ezproxy.bsc.e du/subscribe/co/fin/history.xhtml?ID=17160. Hoover's Online. Historical Financials: Northwest Airlines. Found on the World Wide Web at: http://80-premium.hoovers.com.ezproxy.bsc.e du/subscribe/co/fin/history.xhtml?ID=17160. Last viewed on December 13, 2004.
Making LUV Grow: Southwest Airlines

 

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